Manufacturing         Telecommunications         Financial Services         Retail

is organized around market verticals. Our teams specialize in specific business problems in specific verticals, allowing us to partner with our clients to solve business problems using sophisticated strategies tuned to the details of that area of specialty… Our areas of specialization include vertical markets in several sectors, including:
 

Disintermediated markets, especially Automobile Manufacturers. These are markets where the manufacturer does not interact with the consumer directly, yet a fundamental understanding of the market, the trends, the moods, and the changing consumer tastes and preferences are fundamental to competitive success. Our customers in this area of specialty are large manufacturers who sell products through a large network of dealers or distributors. In addition to automobile manufacturers, this segment includes software manufacturers, electronic games and consumer electronic device manufacturers, and consumer packaged goods (CPG) producers. We have built solutions in this segment to perform:

• Market demand forecasting, down to “micro-market” segmentation and forecasting of sales, loyalty rates, and  market share forecasting.

• Incentive effectiveness analysis and tracking and scoring of special marketing investment such as rebates, financing offers, and other incentives to dealers, agents, or distributors.

• Market segmentation and precise targeting to the segment and the individual as appropriate.

• Optimizing on-line interaction systems and tracking and understanding on-line consumer behavior to predict market trends off-line.

• Sales prediction by individual item model tailored to each individual “micro-market” and accounting for general market trend information including a modeling of changing consumer trends.

Telecommunications providers, especially Wireless Carriers. This segment is characterized by fierce competition coupled with low cost of switching between carriers, creating large scale customer churn prediction problems. With the maturing of the Telco market, the providers are fast realizing that the cost of acquiring a new customer is many multiples the cost of retaining an existing customer. The key is to model and understand each customer to realize which customers are worth investment and retention and which are total negative value to the carrier. DMX Group has built solutions built in this area of expertise including:

• Churn prediction and customer profiling

• Loyalty program score cards

• Lifetime value scoring and targeted customer retention and management techniques

• Marketing program assessment and ROI analytics

• Cost modeling and customer profitability analysis

• Market segmentation and individual customer targeting

• Credit-risk assessment and prediction

• Targeted marketing and cross-sell, up-sell and equipment upgrade program optimization.

Financial Services Firms, especially Banks and Credit Card Providers. This segment is characterized by an especially difficult market modeling and individual customer profiling and marketing. Increasing share of wallet, the portion of a customer’s funds or transactions that are handled by the financial institution is the key to maximizing profitability and increasing revenue. Other problems in this sector include fraud detection, account upgrade programs, loyalty programs, and specialized services. DMX Group has built solutions in this area of expertise to include:

• Churn prediction

• Loyalty program score cards

• Lifetime value scoring and targeted customer retention and management techniques

• Marketing program assessment and ROI analytics

• Cost modeling and customer profitability analysis

• Market segmentation and individual customer targeting

• Credit-risk assessment and prediction

• Targeted individualized offerings, such as next-best offer and specialized retention analysis programs.

Retailers, especially large retail chains and e-commerce retailers. This sector is characterized by a fiercely competitive environment and tremendous cost pressure especially on marketing resources. The keys to success are heavily dependent on increasing average basket size per consumer, cross-selling existing consumers, smart and targeted use of direct marketing resources, and implementing programs to foster customer loyalty and increase mindshare. Few retailers know how to harness the multitude of data sources available at their finger tips to drive more revenue and increase profitability. The richness of these data sources cannot be underestimated. Take simple transaction detail data. Not only does this data source provide the individual items that each consumer bought, but it provides valuable information such as time and place of purchase, repeat purchases, region, item details and preferences, and optional choices. Other data sources such as campaign response, product affinity, demographics, and customer service and complaint data can complete the view of the customer’s experience and lead to accurate predictive models. DMX Group has built solutions in this area of expertise including:

• Cross-sell and up-sell revenues to increase revenue per consumer

• Targeted marketing for more effective customer acquisition and for targeted item clearances

• Loyalty program score cards

• Lifetime value scoring and targeted customer retention and management techniques

• Marketing program assessment and ROI analytic

• Cost modeling and customer profitability analysis

• Market segmentation and individual customer targeting

• Credit-risk assessment and prediction

• Targeted individualized offerings, such as next-best offer and specialized retention analysis programs.